Networking is essential for any business. As a work at home mom, it’s imperative that you start this as soon as possible. It really doesn’t matter what niche you work in or what type of services or products you sell. Networking with others is the best way to get ahead in the game.
This is something that I was talking to another business mom about two weeks ago at my daughter’s Mother and Toddler group. We were discussing getting together to offer deals for each other’s customers.
So, here’s why you need to network as a work at home mom today.
Reach Out to Others’ Already Built Customer Base
It’s difficult building your own customer base, so why not reach out to one that is already built. When you network with others that have a similar or parallel niche, you can market to a target audience already.
The business mom I was talking to runs yoga classes and I was talking to her about my weight loss classes. She can get new members from me joining up, while putting on a class focused on weight loss. Meanwhile, she’ll market my business to her current clientele, as some of them will want to lose weight.
Every niche will have someone they can work with. As a writer, I can work with plenty of other businesses in my local area. As a photographer, you’ll find people who want images of their products taken for marketing. You’ll be surprised by your options.
Hear About the Latest Events
There are plenty of marketing and networking events happening in various places. When you network as a work at home mom, you stand more of a chance of hearing about them. The business owners have likely been in the past, so will know the dates well beforehand. You can get tickets before other new businesses.
It’s not just about marketing and networking events either. There are all sorts of fairs and events happening on a weekly basis. They can help you grow your business, find new people to network with and even market to other businesses that need your products or services.
Spread the Word About Your Business
A lot of networking is all about mutual benefits. You can offer to spread the word about someone else’s business, in return for them doing the same for you. As a work at home mom, this can be hugely beneficial, because you just can’t be everywhere at once.
The other businesses won’t just spread the word to their customer base, but could spread it to people passing them. It could mean a poster in a shop window or a message on their social media pages for all to see.
Networking is a powerful tool, especially as a work at home mom. It’s definitely one that you need to use for your business, whatever niche you are in.
I'm Alexandria Ingham, and am a work at home mommy and full-time freelance writer. Writing has always been a passion from a young age, but it was only in 2009 that I decided to use it to make money online. Since then, I've managed to make a career out of it and don't regret it. While history and weight loss are two of my favorite topics, I love writing about absolutely anything and even have fictional pieces in the works.