Market research is an important part of every single industry. Good market research allows companies to communicate directly with members of their target market, streamline the promotions they use, and create products for which there is a high demand. When providing market research, there are some things you can do to help you develop a strong client relationship.
The more you and your client connect and discuss a project, the happier both you will be in your relationship. The communications don’t have to be extensive. A quick email talking about the project is often enough. Frequent communication does two things to improve your client relationship, it assures the client about the type of research results they will be getting at the conclusion of the project and it helps make sure everyone is on the same page with regards to deadlines, project goals, and what the final result should be. The better you and the client are about communicating, the easier it will be for you to provide the exact market research they need to enhance their business.
When it comes to market research, not only will each client’s needs be different, but some of the work you do will have to be adjusted in the middle of a market research project. As the market research provider, you need to be willing to adjust the project to meet the client’s newest needs.
It’s true that you’re the professional and your expertise is one of the reasons the client chose you, a key component to improving the client relationship is first getting to know exactly what the client’s expectations are before anyone commits to the project. Issues that need to be discussed include overall budget, timelines, short and long term goals, and strategy. Once the client has laid out all of their plans and expectations, you can give feedback about similar market research projects you’ve done in the past and offer suggestions about market research techniques that will better suit the client. This phase give both you and your client an opportunity get on the same page, but also gives you some insight into how well you’ll work together.
Personalize the Relationship
Don’t be afraid to personalize the relationship you have with your market research client. You don’t have to become best friends, but you should make an effort to get to know a little about them. Don’t be afraid to ask after their family and favorite activities. Adding some personal touches to the client relationship does two things, it makes communication easier and creates loyalty.
Don’t Try to Hide Major Problems
Sometimes things don’t go exactly as planned or deadlines come up faster than expected. When this happens, the best thing you can do is to contact the client right away and fill them in on the situation. Don’t try to hide the problem by turning in sub-standard work. As long as the communication between you and your client has been strong, it’s likely that they will understand and be willing to work with you to create new deadlines.
Don’t Avoid Budget Discussions
The one area of projects that most people tend to circle around is budget. You should be upfront about how much the type of market research project the client desires will cost and what steps they can take to keep the project within their budget. will cost, based on the client’s needs.
Contact us if you have any questions about how you can improve client relationships or how market research can help your business grow.
Writing provides Jess Schira with the unique opportunity to combine her love of agriculture, history, and unique characters into one project. When she's not writing, Jess can be found daydreaming, reading, and cheering on the Detroit Red Wings. She also spend an enormous amount of time with her horses, one of which seems to have gotten the idea that it's not a horse, but a dragon/cat hybrid. The same horse is currently teaching itself how to become a Ninja.
She has published one Georgian romance novella, Snowflakes & Beeswax.