You may have invested a lot of time and money in building a brand presence online but been dismayed that your website traffic did not show a commensurate boost. One of the best ways available of boosting organic traffic to your website is to leverage the reach and engagement of the various social media networks. Some tips on how you can harness the power of social media to generate traffic for your website:
Get Involved In Online Communities
If you can be seen as a source of credible information on your industry, people will love to connect with you. You can either form a new online community of reliable bloggers, industry peers and thought leaders in your domain or alternatively participate vigorously in an existing forum. Join multiple groups and try to answer questions posted by members and also promote your blog or website that provides more information on the issue. Credibility is best built with any overt promotional activity, and with an aim to genuinely help others with valuable information to get recognition as an industry leader.
Network with Others in Your Industry
Networking with your peers, brand advocates, and power users will invariably result in a significant amount of referral traffic and organic inbound links to your website. The best way to network online on an enduring basis is to first link to sites with high authority so that your traffic can be driven to them before requesting reciprocation. It also helps to participate actively in the various social media communities and group conversations as this will go a long way in projecting you as a responsible and credible source of industry information. It has been seen that a content strategy whereby 80% is taken from industry experts and the rest from your own blogs is more successful, as you are not seen as self-promoting. If you are looking to increase your likes on Instagram, you can sign up with a social media marketing service like Gramista.
Leverage the Power of Influencers
One of the best ways of getting mentioned in the media is to connect and network with people who are active in the world of media; reporters, bloggers, as well as influencers whose opinions are valued in your industry. A good technique is to interview an influencer or report on his opinions as this is more likely to be promoted by them. Also, when you publish something that is really noteworthy, be sure to bring it to the attention of the influencers to open up new opportunities for generating traffic, instead of just posting it on the social media. The more you engage with users, the more the chance of your posts getting shared.
You may be an expert on the subject, but to drive traffic to your website you will have to project yourself as one. Interacting with experts, and building relationships with power users in your field using all the social media platforms at your disposal is a very good and enduring way of driving traffic to your website.
Shubhi Gupta is a professional writer, blogger who writes for a variety of online publications. She is also an acclaimed blogger outreach expert and content marketer. She loves writing blogs and promoting websites related to education, fashion, travel, health and technology sectors.