Social media can be a great tool to optimise traffic to revenue share sites…sometimes.
Tap ‘How to grow a social media following,’ or ‘Improving my social media traffic,’ into Google, and the pages that come up are all business related. But isn’t that what we’re involved in? Writing for revenue share sites – in the business of making money from our writing…we hope.
Searching for Those Illusive Views:
No matter what format of revenue share site we write on, one thing is common to all. Without people viewing our work we don’t get paid. Whether paid-per-view, paid-per-click, affiliate marketing, or our own social or business blog, no traffic equals no pay.
Yes you know all this. It’s why you share on, Google+, Facebook, Twitter, Pinterest, and the myriad other social media platforms available. Yet, save for the odd one or two lucky writers, do we see hundreds of new viewers, all hungry to devour our latest masterpiece? I wish!
The very fact there are so many successful, highly technical blogs on how to social media share successfully, proves it’s a science not many of us have mastered. What makes these blogs successful? Readers. Readers all looking for that magical formula which will increase traffic to their own blogs – or revenue share articles.
Is Social Media Sharing the way to Optimise Traffic to Revenue Share Sites:
On the face of it, social media sharing seems the obvious way to improve our traffic. Share on as many sites as we can, hopefully they will share or like our work, maybe some of their followers will give us a like or share, wow, the network’s growing apace. But is it doing us any good?
Did you know Copyblogger, one of the internet’s biggest website marketing companies, has closed its Facebook account? An account which, when closed, showed 38-thousand Facebook followers. The reason makes for interesting reading.
What about super blogger Steve Pavlina and his blog? I read an article by Steve Faber on Business 2 Community recently. He mentioned that Pavlina maintained social media supplied less than 1% of traffic to his blog. Not only that, but that he (Pavlina), had closed his account on every single social media site, the effort required outweighing any benefit.
And the Problem Is, Followers don’t Equal Viewers:
The answer is simple, liking, sharing or re-tweeting on the myriad of social media sites, does not optimise traffic to revenue share sites. To do that, we need to attract readers to our articles. You could probably reckon 90% of those likes and shares we obtain from sharing our work, are from people ‘liking’ the title. Nobody can be bothered to read it.
So Forget Social Media to Optimise Traffic to Revenue Share Sites:
No, but I don’t believe social media should be a priority to optimise traffic to revenue share sites. The fact is both Google and Bing have seen a substantial drop in search engine activity over the last year, and attribute it to social media searching. So it must work right? Umm, it would seem to, after a fashion.
People know what they like. They have their own interests, hobbies and lifestyles, or are seeking information. Many revenue share writers concentrate their efforts in one or two niches. Hobbies, lifestyle, travel, personal wellness, crafting, or a thousand others, they are the ones who have the greatest chance to optimise traffic to revenue share sites using social media.
Join the Right Facebook Page:
They join the right Facebook pages, Google+ circles and communities, and the right Pinterest groups. Groups which are specific to their niche, mums, dads, travel, or wellness, at least in these communities all contributors have a common interest. If the title of your latest article generates enough curiosity, they may just choose to read it. In niche groups at least you have a chance of generating some extra traffic via social media.
For writers trying to optimise traffic to revenue share sites which rely solely on affiliate marketing, the problem is even harder to overcome. Let’s face it, if you wanted to buy the latest fashionable high heels, or top of the range laptop, you’re hardly likely to mooch round revenue share sites looking for an ad. Type ‘latest high heels’ or ‘latest laptops’, into Google or Bing, and let them do the legwork.
The exception to this may be a personal blog, where traffic is following daily updates on, for arguments sake, your weight loss regime. They read how the products are working for you, and buy, hoping they work for them.
Don’t Forget Where You Publish:
The best place to build your following is the site(s) you publish on. Even if you don’t have the facility to follow and friend other writers, you can still follow them. It takes little time to begin to notice other writers who contribute regularly. Read their work and leave a comment.
Comment on all posts you’ve read and enjoyed. Once they see you have an interest in what they write, hopefully, they will begin to take an interest in your work. Although external traffic is more highly favoured by the search engines, they do note internal site activity. Plus, every unique view, internal or external, adds to the pot.
For the rest of us, those who write about anything we feel may be of interest, trying to optimise traffic to revenue share sites has to take a different route. While we can all earn something from internal traffic, unless we’re prepared to link up with different niche sites for every article we publish, we’re out in the cold. At least, we are from a social media point of view.
Our best bet to optimise traffic to revenue share sites has to be the search engines. Mention search engines, and their dreaded cousins, keywords, come to the fore. Keywords, keyword phrases, are still very relevant in getting our articles to the top of the rankings, where they have a better chance of being viewed.
One very good keyword generator is the free to use ‘Keyword Tool’, recently mentioned on the Harlow McGaw Media Facebook page. Easy to use and self explanatory, it would seem to have been instrumental in sending at least one post viral.
Using social media to optimise traffic to revenue share sites seems to work best for those with niche subjects. Provided, that is, their choice of social media pages are relevant to their subject.
For the rest of us; well I wouldn’t go so far as to delete my social media accounts. Even the odd view helps the cents, but I wouldn’t spend inordinate amounts of time on the sites either.
Trying to optimise traffic to revenue share sites, using the search engines seems to be the way to go for most of us. Concentrating our efforts on improving our keyword phrases. At the same time refining our use of tags, while continuing to link to our social media sites as an extra.
Images care of:- By ProtoplasmaKid (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons
By Airman 1st Class Devin N. Boyer [Public domain], via Wikimedia Commons
By Facebook (Facebook) [Public domain], via Wikimedia Commons
By en:User:GageSkidmore, modified by User:Cpro (Own work, modified from File:Twitter logo.svg) [Public domain], from Wikimedia Commons
By Pinterest (Pinterest) [Public domain], via Wikimedia Commons
A British expat who has lived on this Island of Tenerife for over twelve years.A full time freelance writer, most of my time is spent article writing. I also write on D2C, Writedge, and wherever takes my fancy. For fun I try to increase my portfolio of short stories, with a view to eventually getting them published.