In previous article, I discussed the tips for growing your e – business based on customer reach. It explained marketing tips for direct and indirect marketing businesses.
Now, here I classify electronic businesses based on their structure. Some are fully electronic based and some are partly electronic based. An obvious example of category 1 is: Amazon.com while for category 2, we have: Barnes and Nobles.com
Look at the case of Amazon. They are 100% online and don’t have any warehouse anywhere else. They have only 1 medium to market themselves – the internet.
So, you have decided to setup a fully online e – business portal. How you shall market it? What obvious strategies are expected from you here?
Content is the boss
Please understand a very fundamental fact. You have only 1 medium to survive – the internet. You exist due to internet, you will die if the internet is no more. This is the biggest challenge you face.
So, you need optimized SEO today. SEO stands for Search Engine Optimization. It is also known as keyword marketing tool. Discussion on SEO is beyond the scope of this article.
But, 1 thing is obvious – create as many content as possible. More pages you have, better you can market them. Your prospects shall have more opportunities to find you in search engines. Accordingly, you will get around a million unique visitors a day. More visitors means more traffic and more traffic enables better word of mouth marketing. To improvise upon this, you can have your own blog as well.
Negligible load time
As already mentioned, you are dead outside internet. You need a website to run your business and you need a growing customer base for keeping the website live.
Do not waste much time improvising on website design. The best of design is often heavier to load. Rather, focus on content and page response time. Once clicked, let the website load in seconds in even a slow dial up connection. Your customers shall have more time for going through the website and understanding all the features in detail.
Now, I move on to partially online electronic business say the Barnes and Noble website. Such ebiz websites not only have a physical presence but also a virtual online presence. They have a remarkable advantage over fully online websites like Amazon. They still survive even if internet fails.
Here, the marketing strategy is dependent on how is online sales marketed and how are physical stores marketed
The most important tool here is: Contact and communications. Please ensure that you have a call us / email us button which can help users to interact with the website. If possible, having a Live Chat will be beneficial.
Keep more discount coupons wherever possible.
In store sales
Have both the systems linked. If you see book details on barnes and nobles, the website has the option – whether the book is available in stores. You also have the option to reserve the copy in your local stores.
It doesn’t matter, what medium you choose. What matters is – how you present yourself in this widely changing business scenario.
Please tell your opinions & experiences via comments.