Don’t Lose Your Social Media Content – Here’s How to Back It Up

You have a lot of content on social media – text, photos, other visuals, and videos. It sits there, for either business or personal reasons, and the assumption is that it will always be there to access when wanted. But accounts get hacked; features get changed; social media platforms can actually shut down.

In these cases, your content could be lost forever. And, in some instances, this could prove disastrous.

Obviously, you need to take some proactive measures to protect your content. Those measures involve backing up your content to places that you control, whether that might be on a flash drive, in the cloud, on a hard drive, or combinations of these channels/devices. The best action is to start backing up your content right now.

What You Can Do Right Now

Every time you craft a post, no matter where you publish it, back it up either as a word document saved locally or to a cloud-based file server. Name each document in some manner that you will be able to retrieve it when needed – title, date, etc.

Another solid option is to post the same content on more than one platform. If you post something on Facebook, put it on LinkedIn Publisher as well. If you lose that content on one platform, you can direct your readers/viewers to the other, and you can also still download it for whatever other uses may have for it.

If you have created videos for social media, be sure that you save a copy on your smartphone and even to another device for a second back up. There will usually be prompts to save or download. For example, if you publish a video on Instagram, you will find a prompt in the lower corner to “save.” Be sure to do this.

If there is no way to save or download your content (e.g., testimonials or LinkedIn recommendations), take screenshots of that content and save them, so they will not be lost. Once you have your screenshots, you can use a service such as Spectoos to change from a screenshot to other document formats for storage or for publishing again.

Now, you know how you will protect everything going forward.

So, what will you do to back up the content that is already out there?

Backing Up Content from the Past

You can use some of the same methods already mentioned above (e.g., screenshot) to go into the archives of your content and get it saved.

1. Social Media Profiles and Pages

Most social media networks do provide methods by which you can download and save your profiles and other pages. Here is how you can do this on major social media platforms:

  • Facebook:

This is pretty easy, actually. Go to your Facebook settings, and click the link that will download a copy of your Facebook data. When you are routed to the next page, you can click to download your archive. This will include your posts, your photos, your videos, etc. If you have a lot of content, you will get a message that “this may take a while.” But Facebook will email you when it is ready and give you a link to get to it. Note that there is a window of time by which you must download your content – access is time-sensitive.                                                                 

Downloading a business page is quite similar. If you go the general tab on your page setting and click the “Edit” link, you will be given an option to download your page. You will then get prompts to download your posts, your photos, your videos.

Most downloads of content will be in three files – text, visuals, and videos.

  • Twitter

Much like Facebook, you will find a “settings page” on your account. You’ll have the option to download your archive. And, again, once it is ready, you’ll get an email when it is ready. You will literally get all of your tweets, from first to last.

  • LinkedIn

On your profile, go to your “Privacy and Settings.” Under your account, go to “Basics” and then click the option for “getting an archive of your data.” You will then have the option to retrieve in 10-minute “quick” option or the 24-hour long “detailed” one.

Your archive will be delivered in a CSV (comma-separated values) file. And all of your connections with their email addresses will be included too. So, if you lose everything, your backup data will include the method to re-connect. The CAV file can be converted to PDF or XML files.

  • Other Platforms

Generally, other social media channels have similar ways to download your archive through accessing your settings.

  • Don’t Forget Your Contact Lists

Think of all the contact lists you may have – not just through LinkedIn but also through your email accounts and databases. If your contact lists relate to your business, you absolutely must do this. Suppose, for example, you run a college writing service like rewardedessays. Your customer contact list is all held in a database. To lose that list would be disastrous, so backing it up is just the smart thing to do

2. Using Back-Up Tools

There are a number of tools out there that you can use to create automatic backups of all of your online content.

  • me: This is a free tool for Windows, Mac, iOS, and Android. It will automatically backup your content from any designated place, primarily social media, and deliver them to your hard drive. The basic package is free for 30 days and includes up to four social media channels; the premium packages begin at $7 a year and include other features, such as search and conversion to PDF files.
  • Frostbox will provide a daily backup of all content and stores that content online. It began as a backup for Instagram but has expanded to other social media platforms too.

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