Branching Your Business Into the Wedding Niche: Should You Do It?

wedding nicheThere are many businesses that can branch out into the wedding niche. A photographer friend once told me that she would never do wedding photography when she was doing her course. Three years later, she is now doing and enjoying wedding photography.

The wedding niche can be quite profitable. While there is competition, it seems that all you have to do is put the word wedding in front of something and you can charge a lot more. But is that a good enough reason to break into the area with your business?

Not everyone wants to even bother with it. I know crafters who have no interest in wedding crafts at all, and photographers who genuinely want to avoid the scene because they prefer landscape photography.

You may be looking to branch out your business into other areas, but is the wedding niche one you should go for? Here are some considerations to make first.

Do You Genuinely Enjoy the Idea of It?

Get rid of the thought of money right now. I don’t want you thinking about the potential of new clients and customers. I want you to think about the niche itself. Is it something you genuinely enjoy the idea of breaking into? Could you see yourself working with brides and grooms on a daily basis?

If the thought of it makes you nauseous, then there are high chances it’s not for you. If all you can see is stress and no reward, it’s really not going to be worth it in the long run. Be honest with yourself right now.

Does It Mean a Lot of Changes?

Plenty of businesses will be able to make small changes to products to break into the wedding niche. I’m still looking into a craft business and already have ideas for the wedding industry because it is one that interests me. Making small changes to products you already have won’t be that bad.

However, you may find that you have to make substantial changes to products you already have. A lot of new material may need to be ordered and you may even need new stock. Is this something that you can realistically do right now? Is it something that you want to do?

Again, be honest with yourself right now. It could be a risk making so many changes, especially if it means spending a lot up front in the first place.

Do You Want to Deal With Bridezillas

Not all brides are calm and patient. They will want to micro-manage you and expect you to be at their beck and call all the time. Do you really want to deal with people like that?

Sure, you could turn away customers, but that could leave you with no business at all. You’ll be surprised at the number of bridezillas there are out there. Instead of turning away people, why not just not break into the wedding niche at all? You could stay away from all the stress completely!

Does Your Business Really Work With the Wedding Niche?

Not all businesses will work within the wedding industry. Sure, crafts, photographers and writing businesses could find a way, but you won’t necessarily have something within that area. Can you honestly say that your business does work within the wedding niche?

If it doesn’t, there’s no need to try and force it to work. If you really want to break into weddings, then you’ll need to look at something else to do. Can you really do that? Is it feasible for you, even if that is a right now question?

It’s time to be honest with yourself. The wedding niche isn’t for everyone. Is it for you business?

Image from Pixabay


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