Relevant Imagery is given higher rankings by search engines, and more loved by social media. Visuals catch the eye, and have a huge impact on whether or not someone hits the back button. If you are not using at least one (better if it’s one image per 250ish words) image, you are robbing yourself of as much as half of your possible earnings.
Importance of imagery in an article
90% of information that is absorbed by the brain is visual. No images? 90% of people will not read your article. If you’re lucky, they may spend enough time scanning to the bottom for you to get your 15 seconds it takes to make a paid view. If you’re like most of us however, you don’t want your income to rely on luck, so good, eye catching, RELEVANT Imagery is key.
So what makes a good image?
1. Relevant – I can not stress enough how much you need your images to be relevant to your content. If I click on your brownie recipe and you have a cute picture of your kid, odds are I’m going to hit the back button and look at the next result in the search engine.
2. Colorful – With a few exception, such as newsprint for example, or nighttime photo’s, your images should be eye catching and colorful. You want to be noticed. For your intent to explode into their brain and excite them enough to keep reading.
3. Be memorable – If they remember your image, they’ll remember you (assuming you’ve done your job and entered your bio and completed your profile etc). If they remember you, they’ll want to read more from you. 1 image can create endless new views from new articles.
4. Establishes a major area of interest – Be sure the major object draws the eye and is relevant to your article.
5. NO distractions – Distractions could be neon/too bright areas especially at the edges backgrounds that are too busy, and foregrounds that have too much happening so you can’t tell what the focus is.
6. Try to avoid symmetry – Having your focus dead center is boring and expected. Stand out by putting your focus off center (unless you are using a symmetrical focus).
7. Make sure your images have lighting and/or shadow that is appropriate to your subject.
8. Be sure your image theme fits your article theme. If your article is light-hearted and fun, make your image fun. If your article is serious, be sure your image is serious as well.
Feel free to use the above infographic on your site or blog by copying and pasting this code:
<a href=”http://writedge.com/blog/imagery-is-as-important-as-tags-and-title/tips-on-using-images/” rel=”attachment wp-att-627″><img class=”aligncenter size-full wp-image-627″ src=”http://writedge.com/blog/wp-content/uploads/2015/07/tips-on-using-images.jpg” alt=”tips on using images” width=”500″ height=”2000″ /></a>