Have you seen those posts online where it has pictures and text and a bunch of points and after you read a few you’re asked to go to the Next Page? They are kind of cool aren’t they? And there’s a reason that these are becoming so trendy.
If you’re not sure what I’m talking about check out this post on Daily Two Cents.
They are popular because it increases page views for the site it is on. It increases engagement (because viewers click on next post), which is one of the indicators to search engines that viewers are finding the information on the site useful. In turn, that gives the page and the site higher ranking. And if the post is on a site where writers get paid-per-view (like Writedge, Daily Two Cents, Craft Closet, and Pen Strokes), it increases earnings for the writer that posted it!
So, how can you do a post like that?
1. Think of a topic with at least 5 points.
2. Open a Word document or whatever kind of post you use to write in (I suggest doing it this way just in case something happens – you don’t want to lose all of your work!). Outline your points. Add text for each points. You’ll want to make sure that each point has the minimum amount of content required for each site. For example, on Daily Two Cents, each section must have 100 words. It’s a good idea to have at least 300 words on the first page though because this is the one that will be indexed. You’ll also want to make sure that they keyword phrase that you want to focus on is in the first page, too.
3. Come up with a catchy title – you want people to click on it. Make sure your keyword phrase is in the title.
4. Set your url for you page. If you don’t set something, it will be the title by default but you can shorten it by taking out words like “a”, “and”, “it”, “the” – search engines don’t pay attention to those words anyway. You can do this in the area right under your title. You’ll want to know what the url for you post is further on.
5. Once you’ve written your post, copy it into the editor (front page editor or WordPress editor works fine).
6. Now it is time to insert the page breaks. There are three ways to do this. Start by placing your cursor where you want the page break to be. Hold your mouse over the area and click. You should see a blinking cursor now where you’re going to insert a page break.
Three ways to insert the page break:
A. While in visual mode press Alt+Shift+P at the same time.
B. While in text mode type
and you can copy and paste it for the other page breaks.
C. While in visual mode, hover over Insert in the menu at the top of the editor; in the drop down menu click on Page Break.
Now do this at the end of each page that you want to create.
Your last page should NOT have a page break!
7. Before each page you should give your read some instructions – i.e. tell them to go to the next page.
8. Some browsers/users simply can’t see those buttons. I have yet to find out why because I’ve seen users that use Chrome, IE, and Firefox that can’t see them. I’m guess that it is something that they have disabled on their computer.
Because of that you should also give them a link to get to the next page. This is why you need to know what your url will be when you publish it.
Your text at the bottom of the page might say, “Don’t leave yet! There’s more. Click the next button below or click here to go to the next page!”
You want the text that says “click here” to be a link to the next page so you’re going to copy your url from the box right under the title. Then, highlight the “click here” portion of your text and go back up to the menu bar at the top of the editor and click on the link icon (it looks kind of like a paperclip).
Type in the url of the site (ex: http://dailytwocents.com/) and then paste the rest of your url. Put a / symbol and then a 2. This will indicate that they will go to page 2 of your article. If you’re sending them to page 3, put a 3.
This is what the links look like for my Facebook Drama post:
If you click on that first link you’ll notice that there is a link at the bottom of the page that directs you to go to the next page, in case you are one of the people that can’t see the page/next buttons.
9. Want to make the instructions at the end of the page more noticeable? Put it in a colored box. All of our site have the ability to put text in a colored box or button. Place your cursor where you want to put the colored box. At the top of the editor you’ll see either a green + symbol or a blue tear drop symbol.
Both of these options allow you to add shortcodes to your text that will show up as colored boxes or buttons.
If you’re using the green + sign, click on it and then click on the down arrow beside “Select shortcode” and then click on one of the button or alert options. You can experiment to figure out what you like best.
If you’re adding a button it will give you a place to put the link to where you want the button to lead to and a place to add the text. You can center it or have it set to the left or right. Then click insert.
If you’re doing an Alert note, just type in the text you want to be in the box. Click insert and then you can add your link using the instructions above.
Now, if you’re on a site with a tear drop symbol in the menu, it will be very similar. Just follow the instructions and you’ll do great.
10. Encourage social sharing…of the first page. If people are on the last page and they social share from there, they might end up sharing the last page. So instead of putting a link to the next page you can put a statement that encourages them to share from the last page like this.
“Did you love this post and you’re ready to share it on your social media networks. Click here to go to the first page and use the social sharing buttons at the top/bottom of the page!”
Make the “Click here” text a link to the first page of your post.
I almost forgot! Don’t forget to add lots of cool pics, videos, charts, quizzes or whatever else you can think of to each “page” It will increase engagement, get more viewers, more shares, etc.!