Are There Mixed Feelings About Black Friday Shopping?

Black Friday is just right around the corner. Throughout the month of November there is always a lot of chatter in the news, on social networks and, of course, dished out in the plethora of commercials streamed to consumers through TV, radio, print and online channels that significantly increase as the year comes to a close.

Over the past decade, Black Friday has steadily become a larger event, escalating beyond what was once a handful of hours on Friday morning where early birds could get the proverbial worm in the form of a sale. And Black Friday store hours are expanding every year. The day has evolved significantly to the point it has become a competition of sorts between retailers to see who can get the most consumers in the door, sometimes even taking a loss on sale items in the hopes consumers will spend more on non-sale products.

Now that Black Friday is far more extensive than it once was, to the point of being its own unofficial (commercial) holiday for consumers, how do people really feel about this massively publicized shopping day? Are there mixed feelings about Black Friday?

Seems to be a mixed bag.

It appears there are two definite camps on this one, although over time there is perhaps a heightened controversy that has erupted. This is due to the fact many retailers have opted to remain open all day on Thanksgiving in the hopes of snagging more sales, and some retailers are saying this decision was made in response to consumer demand. This has become known as the “Thanksgiving Creep”.

One side of the fence feels Thanksgiving should be preserved and the commercialism that has run rampant on other holidays should be kept away from Thanksgiving. The other camp that supports and eagerly awaits Black Friday often look at it from a financial perspective, and also that it has become sort of a tradition over the years.

For those who are turned off by Black Friday, they see it as now not only are consumers cutting their days short on Thanksgiving so they can wake up before the birds and head out to the stores, but that many consumers this year are likely to skip Thanksgiving dinner all together and instead head out to the stores.  And shouldn’t employees be allowed to be home with their families? In 2011, one Target employee even started a petition to “save Thanksgiving”, and garnered more than 200,000 signatures in just a couple of weeks.

In recent years society has seen a lot of economic hardship, and for some people an extended opportunity to nab some discounted items is too much of a temptation to resist. Some consumers even began camping out in front of stores, such as Best Buy, a number of days prior to Black Friday in order to get a good spot in line to get their coveted sale items. One year people started nine days before the big shopping day.

Then there are those individuals who have mixed feelings. While they cherish their time with family, they also may not be able to resist a good deal, either for the fun of the catch, or because of financial restrictions. Whichever the case, this year there definitely appears to be mixed feelings about Black Friday.


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