As writers, we are all looking for ways of making improvements in our writing skills. There is so much information out there giving us ideas and tips that it can get confusing. We need first to revert back to the basics of writing a great piece of content. These basic steps are the lead (hook, lede, or premise), aggravator, core points, conclusion, and a question. If these steps are used every time, the rest will flow much more smoothly.
So let’s start from the beginning!
Most of us writers just want to jump in and begin writing, and some writers do just that. But it always ends better when we first begin with a premise that will guide a reader through the content. It’s probably a little easier to begin with just one sentence, which will become the foundation, and expand from there. This is the place to hook the readers’ attention by describing a problem they want to solve. This should be kept between 1-3 paragraphs. The sentences and paragraphs should both be short.
This is where the problem is made worse by showing how difficult it is to solve. What a writer is doing now is setting the reader up for the solution. This is a fantastic place to tell a story. Readers tend to remember stories more than anything else they read so, be a storyteller. By using a story, the writer can identify with the reader and show that they understand. Writers need to develop writing imagination to improve on the stories they want to tell. Tell them you know why this problem matters to them. This should be kept between 3-4 short paragraphs.
This is the place to explain, in some detail, the solution to the problem. It’s important to note that some writers begin their article with the core points which is a big error on their part. If it’s done too soon, there’s no reason for the visitor to continue reading. Remember to make this part of the content easy to read and follow.
This part of the content is paramount and should be very easy in the eyes of the readers. Break it up a bit with only three sentences in each paragraph. And the use of subheads, bullet points or list helps guide the reader along. It’s also is a good idea to make the font a little larger. This part of the content should begin with three paragraphs adding more as needed.
Now the writer solves the problem that was shown in the Lead by connecting to the core points. Some writers neglect this part all together which is a big mistake. If the conclusion isn’t shown, the reader is left hanging. The problem for them will remain unsolved. This part should be between 1-3 short paragraphs.
The purpose of writing a blog is to engage with the readers. So, a blog post should always have at least one question near the end. The purpose of the question is to get the reader to interact at the end of the blog. This should be no more than one or two sentences.