In order to be more effective and show your users content that may impact them, it is necessary to bear in mind that this is what we are offering, many of us complicate the way we write because we are not clear about how we are going to express ourselves.
Being brief when writing a text can be very easy, but we are not asking ourselves if, in fact, our content is good for those who will read it, however, there are also people who enjoy encountering content
We take it as a fact that decision makers have more information, however, that additional information is not really an advantage at all. In fact, it is more than useless. It is harmful. It confuses the problems.
Many of the authors who are up to the task often suggest these three points so that your writing is more effective when writing an article for a blog.
1: Show, do not say
Instead of using words to tell your story, use screenshots to be more effective. People want to know how to do what you have described. Why not show them?
This works very well for any topic step by step in which readers would be better served by seeing what they have to do.
As you have noticed in many blogs the authors use an economy of words, but they give priority to screenshots.
Also, do not be afraid to use a single image or a short video to capture and share your idea. Not all ideas need the added weight of text.
2: Make a statement
You can track the information that appears in the screenshot.
The key element of this approach is that it ensures that you have a clear, strong point so that there is back up with supporting data. The true genius of this approach is who has a good writer to make understandable what he is writing.
The goal is not to write everything about a topic; the goal is to share enough information that leads to learning and/or opens the topic for further discussion.
If you decide to use this approach, keep these numbers in mind:
100: Number of words to make your initial point in the paragraph
300: Total number of words of the three support points
50: Number of words in the closing paragraph, including the call to action
3: Write anecdotally
If you are familiar with the Wall Street Journal, you have noticed the great interest you give at the beginning of many of your stories. It is called an “anecdotal advantage”, in which a person is used in real life as an example to make the reader aware of what the story is about.
The goal is to be so interested that they cannot get away, but do not provide so much information that they do not read the story.
And by using a real person to make the point, the stories are more interesting, more personal, easier to remember, and more likely to be read.
The authors have easily realized the idea of sharing content in this way, largely because they are living through experience, which can be shared in great detail.