3 Steps to Take Before Registering a Domain Name

Before you can show your new website to the world, you’ll need to decide on a suitable domain name and purchase it. Although this process may seem fairly cut-and-dry, domain name registration has a number of finer points that are often overlooked. However, failure to do one’s due diligence in this department can have a number of undesirable consequences, most notably poor visitor numbers and lackluster search engine rankings. Luckily, it’s fairly easy to avoid all these pratfalls – provided, of course, you’re willing to roll up your sleeves and put in a little effort. Before registering a domain name for your latest site, make a point of taking the following steps.

  1. Include Important Keywords in Your Domain Name

Your domain name should succinctly reflect what is site is all about and/or its core mission. While it’s true that a number of successful sites have domain names that are of little relevance to their respective missions, these represent exceedingly rare exceptions to the rule. As such, it’s strongly recommended that the words you include in your domain name pertain directly to your site’s primary functions. Opting for unrelated or loosely-related words is liable to confuse prospective visitors and result in a general lack of interest. For assistance in this matter, check out the domain name registration services at Register.com. 

  1. Make the Name Brief and Easy to Type

Ease of accessibility has become vitally important in the age of smart phones and mobile browsing. If a domain name takes too long to type or is difficult to remember, many mobile device users won’t even bother with it. With the average human attention span now weighing in at eight seconds, site owners need to make things as uncomplicated as possible. As such, your domain name should not exceed three words in length. No matter how committed you are to a longer name, going against this rule will only work to your site’s detriment. Furthermore, you’ll need to avoid numbers and hyphens at all costs.

  1. Do Some Research

Before committing to purchase a domain name, do a little bit of research into its past. You don’t know who, if anyone, owned this domain name before you or what they may have used it for. Although the odds are slim, there’s a chance your preferred name is associated with bad business practices or has a less-than-stellar reputation. A small amount of research now can save you a tremendous amount of trouble down the line, so make sure to put in the effort. 

Just because domain name registration is easy doesn’t mean it’s something to be glossed over. When deciding on a suitable name and navigating the registration process, it’s in your best interest to dot your i’s and cross your t’s. Being diligent in these areas can lead to impressive visitor numbers and favorable search engine rankings, so don’t treat this as an afterthought. In preparation for purchasing a domain name, remember to plug important keywords into your name, keep the name brief and research its past.


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