10 Crucial Design Elements for a Successful Business Website

Your business website should exhibit visual appeal, communicate important messages, meet business goals, and most importantly, deliver an awesome experience to your users. If your website falls short or you’re thinking about taking your business online it’s important that your website has contemporary look if you want to increase conversion.

There is so much competition online, hence, your website’s design has to hit the mark if you want to get ahead of the the competition. The design elements listed in this article are absolutely crucial for success, and are key to the design of a simple, easy-to-use, and responsive website.

  • Keep It Simple Silly (KISS)

Every web designer, developer and enthusiast has heard these words at some point before, “Keep It Simple Silly”. It is an important guideline that must be adhered to for increased traffic, higher ranking, and conversion boost. With a simple design, it’s way easy for search engines to crawl your site and interpret your content.

It also ensures easy navigation for visitors, who are able to locate your site’s content without confusion. Building a website with themes that are plain and uncomplicated doesn’t only help in optimizing the site’s performance, it also reduces the amount that would have been wasted on complex templates, which basically add no value to the site.

To build a simple but functional website, you can use any of popular website building platforms like WordPress or better still, hire the services of a freelance expert.

  • Gorgeous and sizeable responsive images

When visitors open your site, the visual element is the first component that they encounter, and it capable of making a strong impression. If you have a decent budget, avoid stock photos and go for professional and well-captured images.

Images have strong alluring qualities that compel visitors to read further. Failure to upload quality images on your web page can, hence, have a negative outcome on your conversion rate.

Whether the goal is to show your company’s projects and personnel or to highlight products and services, the images you choose should be broad and of top quality. It’s also important that you implement responsive design on your site to ensure that the images auto-adjust to different screen sizes. This way, visitors on mobile, tablets, and desktop can enjoy the same experience.

monicore / Pixabay

  • Robust CMS and back-end infrastructure

For e-commerce websites, the usability of your online store depends on your choice of CMS. Ensure your CMS of choice is SEO friendly in order attract maximum search ranking juice. Here are a few things to check when choosing a CMS

–           Ability to edit and post content from any device

–           SEO friendly platform

–           Fast loading

–           Good security

–           Regular updates and support

–           Backed by a wide community of developers and designers who’ll provide help

  • Space

Spacing is a critical element albeit an often overlooked aspect of web design and content display. It is important not to crowd every corner of your page with content because it creates a cluster and is very confusing, particularly, on e-commerce websites.

Spatial optimization in a website is important for drawing the reader’s attention to a focal point. Simply put, a picture surrounded by white space seems larger than an image crammed in a tiny corner of the page.           

Design for conversion

This is where it gets a bit trickier as some amateur designers still have issues creating a website that converts. The main goal of every web designer should always be to align the needs of the business with those of the visitors.

If you find a way to integrate both into your design, you’ll have a successful business website. Websites that are visually optimized for conversion always make it easy for visitors to exactly find what they need.

  • Well placed share and call-to-action buttons

Your entire website should be a potential call-to-action tool. If visitors can’t find a way to contact you for a product or service, then you’ve widely missed the mark with your site’s design. Email addresses, phone numbers and other contact details should be clearly displayed.

Your call to action button should direct the user to the page where commercial transactions are executed. Also always place your social media links next to popular content such as blog posts, press releases and images. It encourages visitors to engage in constructive discussions about your content.

  • Consistent theme

The design for your site should be uniform across all pages. Though the visual appeal of certain pages should be greater than others, they should all contain elements of the main theme. Before choosing a theme, consider the general impact it’ll have on your site. The theme should be consistent, clear, focused and complimented by a uniform colour scheme and design.

  • Easy to read website content

High readability of a site ensures that the content is comprehendible and void of vague sentences. A few steps that must be implemented to improve a site’s readability include

–           Sufficient contrast between text and background to ensure clarity of text

–           Ditch 12pt fonts, readers won’t read what they can’t see. 16pt is the new standard on most websites, but it might change based on the font you’re using.

  • Ease of navigation

Navigation is another essential element for responsive web design because it serves as a map of important places users should visit. It also ensures that search engines are able to easily crawl your site, and helps users enjoy their browsing experience.

Tips that should be followed to improve your site’s navigation include:

Logo at the top of your website should link to your homepage.

Place a menu bar at the top of your site and structure it on the hierarchy of importance.

Use anchor menus for long scrolling navigation because it allows users go and up down your webpage with one click.

  • Featured video or presented products

Videos are an integral part of modern website design. Some people are better visual learners who prefer to see information rather than read. You’ll also save space on the page by describing or presenting your services and product in a video format.


There aren’t really any laid down rules on what web design options are the best, what is well-known, however, is that every successful website launched on the web space puts the needs of the prospective visitors ahead of every aesthetic concept it conveys.

[Featured Image via Shutterstock]

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